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Your Gold Purchasing Power

An assortment of bullion.

How much gold should I buy? How much can I afford to buy? How long should I hold gold? Investors, especially new investors, often ask themselves these questions. What is your gold purchasing power?

How Much Gold Should I Buy? 

Financial advisors typically recommend allocating 5% to 10% of your portfolio to gold. This range provides a balance between taking advantage of gold’s hedging properties and maintaining growth potential through other investments. 


Investment Goals 

Your long-term financial objectives are crucial. Whether you aim to preserve wealth, generate returns, or protect against inflation, aligning your gold allocation with these goals will give you the confidence that your portfolio is on the right track. 

Risk Tolerance 

Gold is generally considered a safe-haven asset, but its price remains volatile. Assess your risk tolerance to determine how much of your portfolio should be allocated to gold. 

Current Portfolio Composition 

Evaluate your existing investments. Gold should complement your current portfolio, providing balance and diversification. 

Economic Outlook 

Consider the current economic environment. In times of economic uncertainty or high inflation, a higher allocation to gold might be warranted. 

How Much Gold Can I Afford to Buy? 

Before deciding how much gold to buy, it’s essential to evaluate your financial situation thoroughly. Here are some steps to help you determine how much gold you can afford to invest in: 

  1. Calculate Your Disposable Income: Determine how much money you have left after covering your essential expenses (e.g., housing, food, utilities, debt payments). You can potentially allocate this disposable income to investments, including gold. 
  1. Establish an Emergency Fund: Ensure you have sufficient savings for emergencies. Financial advisors typically recommend having at least three to six months’ living expenses in an accessible savings account. 
  1. Set Investment Goals: Define your short-term and long-term investment objectives. Knowing your goals will help you allocate your funds appropriately and decide how much to invest in gold versus other assets. 
  1. Determine Your Risk Tolerance: Understand your comfort level with investment risks. Gold is generally considered a safe-haven asset, but its price can fluctuate. Your risk tolerance will influence how much of your disposable income you should allocate to gold. 

Budgeting for Gold Purchases 

Evaluate Current Gold Prices 

Check the current price of gold per ounce or gram. This information is widely available online and can help you estimate how much gold you can afford based on your budget. 

Decide on the Form of Gold 

Physical gold (bars, coins, jewelry) typically has a higher upfront cost due to premiums and storage fees. Paper gold (ETFs, mutual funds) may be more accessible for smaller investments. 

Start with a Small Investment 

If you’re new to gold investing, consider starting with a small amount to get comfortable with the market and the process. 

Example Calculation 

If you have a monthly disposable income of $2,000 and you have decided to allocate 10% of it to investments, including gold, this gives you $200 per month for investment purposes. 

If gold is priced at $2000 per ounce, you can buy about 1/10 ounce monthly with your $200 budget. Or about two grams of gold

Monitoring and Adjusting Your Investment 

  • Track Your Expenses and Income: Review your financial situation regularly to ensure you can maintain your investment without compromising your essential needs. 
  • Adjust Based on Market Conditions: Gold prices fluctuate due to various factors. Stay informed about market trends and adjust your investment strategy accordingly. 
  • Review Investment Goals: Periodically reassess your investment goals and risk tolerance to ensure your gold investment aligns with your financial plan. 

How Long Should I Hold Gold? 

Deciding how long to hold gold depends on many factors, including your investment goals, market conditions, and economic outlook. This is one of the more challenging questions to answer, regardless of your experience. 

Factors to Consider 

Investment Goals 

  • Short-term Goals: Your holding period might be shorter if you’re looking for quick returns or hedging against immediate market volatility. 
  • Long-term Goals: Holding gold for an extended period is typically recommended for wealth preservation, retirement planning, or as a hedge against long-term inflation. 

Market Conditions 

  • Bull Markets: In periods of rising gold prices, it might be beneficial to hold onto your gold to maximize returns. 
  • Bear Markets: If gold prices are falling, you may need to evaluate whether to hold, sell, or even buy more based on long-term trends and economic indicators. 

Economic Outlook 

  • Inflation: Gold is often held as a hedge against inflation. If inflation is expected to rise, holding gold longer can protect your purchasing power. 
  • Geopolitical Stability: Gold is a safe-haven asset during times of geopolitical instability. Prolonged periods of uncertainty may warrant a more extended holding period. 

Recommended Holding Periods 

Short-term (1-3 Years) 

  • Ideal for tactical moves, such as responding to market corrections or short-term economic changes. 
  • Suitable for investors looking to capitalize on gold price volatility

Medium-term (3-10 Years) 

  • Balances the need for returns with risk management. 
  • Allows investors to ride out short-term fluctuations and benefit from broader economic cycles. 

Long-term (10+ Years) 

  • Best for wealth preservation, retirement planning, and long-term hedging against inflation and currency devaluation. 
  • Historically, gold has maintained its value over long periods, making it a stable long-term investment. 

Strategies for Holding Gold 

  • Buy and Hold: Purchase gold and hold it over the long term to benefit from its role as a hedge against inflation and economic uncertainty. 
  • Tactical Allocation: Adjust your gold holdings based on market conditions and economic outlook. This might involve increasing your gold allocation during periods of anticipated market volatility or geopolitical instability. 
  • Regular Review: Periodically review your investment portfolio and adjust your gold holdings based on your changing financial goals and market conditions. 

By adopting a strategic approach, regularly reviewing your portfolio, and staying informed about market trends, you can ensure your gold investments align with your financial objectives, providing stability and potential growth. 

We recommend that you discuss your financial situation with your financial advisor before making significant investments in gold.

Quick Guides to Investing

Step 1:

Why Buy Physical Gold and Silver?

If you are concerned about the volatility of the stock market, you’re not alone. The extreme highs and lows of the stock market often lead investors towards safe-haven assets, like bullion. Historically, the Precious Metals market has an inverse relationship with the stock market, meaning that when stocks are up, bullion is down and vice versa.

Step 2:

How Much Gold and Silver Should You Have?

This question is one of the most important for investors to answer. After all, experts suggest limits on how much of any types of investments should go into a portfolio. After deciding to purchase and own Precious Metals and considering how much money to allocate, one can then think about how much and what to buy at any point in time.

Step 3:

Which Precious Metals Should I Buy?

With the frequent changes in the market and countless Precious Metal products available, choosing investments can be difficult. Some want Gold or Silver coins, rounds or bars while others want products that are valuable because of their design, mintage or other collectible qualities. Also, collectors may shop for unique sets and individual pieces for their collections.

Step 4:

When to Buy Gold & Silver

After considering why, how much, and what Precious Metals products to buy, an investor’s next step is when to buy them. This decision requires an understanding of market trends and the impact of economic factors on precious metal prices.

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